Hello, I am Apurva. I currently work as a UX Design Associate at SAP Labs, Bengaluru. My work revolves around creating products for SAP’s Business Technology Platform. For me, the drive of creating something new never goes away. I believe while designing, what’s most important is the story, the message, the feeling, the connection.

Design has helped me channel changes towards social issues and revamping the environment sustainably. I have co-authored a Research Paper ‘Green Patterns of User Interface Design: A Guideline for Sustainable Design Practices’ which was published at HCI International in 2021.